Sidney Sernack, retailer who introduced bikini and Mary Quant label to Australia

Sidney lingerie manufacturer Sernack was a leading fashion manufacturer and retailer in Sydney over five decades. He brought the Mary Quant label to Australia and introduced the all-weather ladies’ coat to the Sydney retail sector. He also brought the A-line dress, the bikini, patchwork denim, boucle and polar fleece to the country.

He traded under the labels wholesale bikinis Rain n’ Shine, London Look, Mr Strange, Body Shop and Tussi and was known as the Man For Your Wardrobe. Together with other family members, he operated the retail outlet Quibbs in Rozelle, Paddington, Bondi Junction and the AMP building, Wholesale Cash and Carry in Pitt Street, and The Underground boutique on Wynyard ramp.

Sidney Sernack was born in Marrickville underwear manufacturer in 1918, the second son of Marjorie and Jack Sernack and younger brother to Max. He was educated at Coogee and Clovelly Primary Schools, Randwick High School and Ultimo Trades High School at Sydney Technical College. He left school at the first opportunity to get a job and earn money, promising his mother he would continue his studies at night.

Sernack enrolled at East Wholesale Babydoll Lingerie Sydney Technical College in art and design classes taught at night by the redoubtable Miss Phyllis Shillito, and worked during the day at David Jones’ Market Street store. His artistic flair soon expressed itself in fashion. However, as events in Europe began to affect the small and vibrant Jewish community in Sydney, he volunteered his services to the Jewish Welfare Society to help settle Jewish migrants arriving in Australia.

With the growing signs Wholesale Plus Size Lingerie of war in Europe, he enlisted in the Australian Army Service Corps in 1938 and received his commission as an officer in the 2nd AIF in 1941. He subsequently joined the newly formed 2/110th Australian General Transport Company and was immediately given the task of recruiting 120 men to the unit from rural centres around NSW. The 500-strong 2/110th unit was designated for service overseas in March 1942.

To his intense disappointment, Sernack’s unit was rerouted to service in Alice Springs in support of the war in the Pacific. Alice Springs was the hub for the supply of aviation fuel and tyres to the air force base outside Darwin supporting both US and Australian troops. The 2/110th unit operated the supply line to and from Darwin and all points south for the duration of the war. It comprised day/night convoys of trucks and semi-trailers up and down the dusty track in ferocious heat and torrential floods.

None of the convoys were recorded in the daily logs, a situation Sernack worked successfully to redress in 1996 when the Federal Labor Government formally recognised the contribution of the surviving members of the 2/110th unit through the award of the Returned from Active Service Badge and veterans’ entitlements.

Following his demobilisation at the end of the war, he worked as a song-plugger promoting new sheet music and as a bookmaker’s clerk before entering the fashion industry. During this period he met the Jewish princess of his dreams, Nita Davis, the second daughter of Teddy Davis, a bookmaker at Royal Randwick Racecourse.

The couple married at the Great Synagogue Sydney in 1944 and embarked upon life in the volatile but highly lucrative rag trade. Sernack rented premises in the Goldstein Building for 25 shillings a week and commissioned garments from the small local cut, make and trim factories, expanding to premises in Clarence Street, then to his factory in Riley Street, and finally to showrooms in Wentworth Avenue.

Sernack’s decision to specialise in ladies’ coats and suits brought instant success. His ability to anticipate the trends, and to source materials and designs from London, New York, Los Angeles and Tokyo, saw his business grow and diversify during the 1970s and 1980s. Despite a number of financial and trading failures, he reached the pinnacle of his fashion career in 1984 when the Tussi label won the After Five section of the FIA awards.

In 1991, after the disastrous acquisition of new premises in Merton Street, Zetland, in 1988, Sidney and Nita retired to enjoy life at Kincoppal in Elizabeth Bay. Most of his energies were spent during this period in advocating for war widows and surviving members of the 2/110th unit and participating in the Jewish Friendship Club, Lapid.

Sidney and Nita moved to the Montefiore Home, Randwick, in 2007. Commencing in 2009, Sidney narrated his life story over the next two years to Linda Bermeister, a volunteer in the Montefiore Life History Program. His autobiography Crossroads was published by the family in 2015 and immediately celebrated as a contribution to 20th-century Australian Jewish, social and military history.dchildren.

Mariah Carey’s Wardrobe Malfunction: Flashes Underwear In Sheer Dress

Viva Las Vegas! With all the long silk lingerie glitz and glam in Sin City, the songstress managed to steal the spotlight when she stepped out in an entirely sheer dress, showing off way more than she bargained for when she hit the red carpet.We all know Mariah Carey certainly isn’t shy, but she took her show-stopping style to the next level when she arrived at Caesars Palace on April 27, clad in an embellished sheer dress that put her figure on full display. The clinging creation fit Mariah like a glove and although the detailing seemed to keep her covered, her underwear was quite visible underneath the see-through look.

Mariah Carey’s Wardrobe Malfunction Underwear Shows in Sheer Dress In Las Vegas:The nude panty lines of Mariah’s underwear took away from the sexy dress and seemed like a sloppy distraction, however, we’re glad she didn’t show off anything else! Sure, the visible undies are a minor wardrobe malfunction, Mariah didn’t seem to have a care in the world and her killer confidence in this risky frock totally shined right through.lt;div style= »float:right; »

More is more seems to be Mariah’s motto, as she piled on the jewels,  and wore her hair in cascading curls.

Mariah Carey’s Las Vegas long silk lingerie Debut:As if the sparkling nude dress didn’t make enough of a statement, Mariah arrived in a classic pink convertible, driving past 18 billboards which featured the titles of all her number one hits. A grand entrance for a grand star and considering the event kicked off Mariah’s debut on the Las Vegas Strip, we aren’t surprised that she chose such a head-turning look. Mariah’s Vegas debut kicks off at The Colosseum at Caesars Palace on May 6 and is scheduled to run through July.

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Justin Bieber Lands Calvin Klein Underwear Campaign?

A new report says that Justin long silk lingerie landed a Calvin Klein campaign and it comes as no surprise, considering the Biebs loves to strip down and model his Calvins on Instagram, most recently posting a picture in his favorite underwear just today!We can expect to see a whole lot more of Justin Bieber, 20, in his Calvins! MailOnline is reporting that the superstar has inked a deal with Calvin Klein and we could not be more excited to see him posing in underwear! It comes as no surprise though, because the Biebs has been posting selfies of himself in Calvin undies since April, most recently posing in a sexy shot today on his ex, Selena Gomez s birthday on July 22, 2014 and HollywoodLife told you in April 2014 that Biebs’ underwear campaign was becoming a reality!

Justin Bieber’s Calvin Klein Underwear Contract The TruthWe could stare at Bieber’s body all day and now we’re going to see a whole lot more of it! A Calvin Klein source told MailOnline, « Justin has shot for Calvin Klein, we hope the results will be released later this year. » We hope so, too!

Justin Bieber Sad In His Underwear On Selena Gomezrsquo;s BirthdayNot only is landing a campaign major news, but it also comes with a pretty price tag although there’s no word on how much the Biebs will make from the lucrative deal.

Justin Bieber Calvins Selfies:The Biebs took to Instagram on July 17 to post yet another sexy selfie in his Calvins and we were swooning but that’s not the first time. Every time Justin posts shirtless pics of himself on Insta, he is always wearing Calvin Klein underwear and they are always peeking out of his baggy shorts or low-rise pants he clearly has enough practice showing off in the brand!

Famous Calvin Klein Models:Justin Bieber would be joining the ranks of famed celebs who have been the coveted face, (and body!), of the sexy campaign, including: Kate Moss, Eva Mendes, Mark Wahlberg, Lara Stone, and plenty others.

Justin Bieber Calvin Klein long silk lingerie Address The Rumors:While the Biebs loves stripping down, his camp remained quiet about the latest round of rumors and Calvin Klein reps followed suit. « As a policy, we don’t comment on rumors, » the fashion house stated.

Eco-Friendly Nightwear From Rusalka

Feel luxurious and pampered long silk lingerie with Rusalka Lingerie, a fresh new brand that is paving the way to living a conscious lifestyle. Made from the highest quality of silk and eco-friendly bamboo, the new collection combines natural material with elegance and comfort, allowing you to feel fabulous from the inside out!

Clashing casual nightwear with sexy lingerie, Rusalka believes that a woman should feel and look good in her home, and we couldn’t’ agree more!

Elena Burlando, Founder and Designer for Rusalka Lingerie told Lingerieblog.co.uk, “While other brands focus on two extremes of creating casual nightwear or sexy lingerie, I believe you can have the best of both worlds. Our eco-friendly materials make women not only look, but also feel good in their homes. Our new brand is dedicated to looking your best without sacrificing comfort.”

The Master and Margarita Collection is inspired by Mihail Bulgakov’s Russian novel Master and Margarita’, which portrays an unconditional and dramatic love story. The romantic colour palette featuring lavender and deep purple illustrates the affection Margarita has towards the Master.

There are 7 pieces in the collection including, a robe, silky slip dresses, silk camisoles and silk shorts.

The Margarita Kimono Robe is the perfect accessory for day or night, wake up and cover yourself in soft silk while you enjoy your morning coffee. The black silk body and silky fuchsia collar, belt and buttons add that intense romantic look to the robe, as well as the elegant maxi length.

Niza Bamboo silk slip dress is pretty and cutesy with its light purple palette, giving it a feminine look. This piece is inspired when Margarita goes through the market, covering her beautiful face with only her sparkling eyes showing.

The Azaelo camisole is a two-piece, similar to the Niza Bambo silk slip dress, but with shorts for a cozy nights sleep with added comfort.

Natasha silk slip dress is dedicated to Margarita and her journey to save the Master. Adorned in rich pink, this dress personifies passion and love.

Natasha pure silk camisole is long silk lingerie available in elegant black or rich pink, the two-piece set is stylish and comfortable for summer and winter wear.

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Tallulah Lingerie Boutique celebrates 10th birthday

Exactly 10 years ago long silk lingerie today Nicola Adams was opening up her brand new lingerie boutique in Islington called Tallulah Lingerie. Little did she know that 10 years later she’d have a loyal customer base and be nominated for Best Shop at the Stars Underlines awards.

The idea for the store started after her soon-to-be husbands music shop started feeling the effects of Internet music sales so they needed to change direction and as Nicola already had experience buying and retailing clothing, and she LOVED lingerie opening a boutique came naturally. Incidentally the name Tallulah comes from one of her favourite films Bugsy Malone with the character of Fat Sams girlfriend, Tallulah, played by Jodie Foster.

We visited the store last week and one thing that strikes you is the strong character. Think French boudoir and the Belle Époque. Even the piped music adds to the feel of the store with lounge music in the style of Frank Sinatra and Andy Williams crooning in the background. You can see from the photo’s below there’s a real distinctive look and feel to the store.

This style also shows in the brands Nicola chooses to stock. You’ll find lots of silk and lace with an abundance of mid to high end brands like Lejaby, Chantelle Thomas, Princesse Tam Tam and more. We asked Nicola how she chooses the brands to stock in the shop.

One of the highlights of the stores life is the nomination for Best Shop in the Stars Underlines Awards which takes place tonight (20th Nov) and talking to Nicola she has no idea on which of her customers nominated her, she told us “I was absolutely delighted to just be nominated for the award but after a few days thinking about it I now just want to win!”.

Over the years we’ve visited long silk lingerie lots of lingerie boutiques and there are a few, including Tallulah Lingerie that stand out from the rest mainly down to the character and atmosphere that they create..even the tea is good! We wish Nicola well in the Awards tonight and also for another 10 years of selling gorgeous lingerie and the final question we asked was what advice she would give to anyone thinking of opening a high street lingerie boutique.

 

Kaley Cuoco Goes Topless Reveals Her Underwear On ‘Shape’ Cover

Kaley Cuoco revealed much long silk lingerie more than her workout routine in Shape’ magazine’s October 2015 issue. The Big Bang Theory’ star showed off her incredible figure on the risqueacute; cover of the mag and she’s looking better than ever. Leonard, eat your heart out!Kaley Cuoco, 29, appeared in Shape magazine to discuss her killer workout routine, which she credits forher insane body. And to prove that, she’s gonebarely-there on the mag’s cover! Wearing just an open shirt and undies, Kaley’s practically nude and she’s looking totally hot!The Big Bang Theory s blonde bombshell may be a littleditzy onscreen, but she definitely knows what she’s doing in real life!

Could Kaley look any hotter than she does on this cover? The gorgeous actress is only clad in a sheer white button down, along with a pair of white boyshorts and simple jewelry. But that’s really not the focus here. Haley is completely braless in the shot!

Wow, Kaley is absolutely stunning. Her flat tummy and toned legs are totally on display on the cover of the fitness mag; not to mention her tousled blonde locks and minimal, perfect makeup.

In her cover story, Kaley told Shape all about what she does to keep her figure that rockin’ and it takes a lot of hard work and dedication! She credits it all to intense yoga classes, and riding horses! That sounds like a lot of fun, but so intense, too.

« I ride horses five days a week whenever I can, » Kaley said toShape. « I have six horses, and they have been the biggest blessing in my life. Horseback riding is why I’m so centered, especially in this business. I wouldn’t have my career without it. »

Take Our PollWow. That’s a really coolattribution for success that we’d never considered! Haley also spoke about how she and her husband, Ryan Sweeting, 28, commit to healthy eating together so they don’t slip up. They used to love sweets (who doesn’t?), but now they’re helping each other stay in line.

Overall, Kaley is proud of her body, and who she is. »It took years for me to figure out what my body needs and that what works for my friends doesnrsquo;t necessarily work for me, » she said. « I love being toned and having muscle; it’s so sexy and beautiful. »

She’s right about being long silk lingerie totally sexy and beautiful! If you’ve got it, flaunt it, Kaley! HollywoodLifers, what do YOU think about Kaley’s braless Shape cover?

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5 Thermal underwear items to keep you snug

It may just be rain at the moment but long silk lingerie lets face it the snow and ice is on the way and the last thing you want to do in the morning is head out into -6 with a howling wind!

Stay warm and confy with our thermal underwear selections. Enjoy.

This is a nice cosy camisole that won’t make you feel like you’re wearing thermals but will keep you nice and warm especially if you’re working on reception and they keep leaving the door open! The pretty pointelle detail and a lace trim make this a good looking thermal and we love the purple!

Available in sizes from small – extra large and priced right now in the sale at £21.15 you can buy online at .

Figleaves Pointelle Thermal Camisole

We love this. Its really stylish and will keep you toasty warm. Made from 100% Mercerised Cotton the long sleeves and high neck will make sure your top half is covered up and kept nice and warm and its really soft and comfy. Could easily be worn under any type of top  and is available in black or white.

Size wise it fits from extra small to large and right now its priced at £43.50 and available from .

Hanro Cotton Seamless Long Sleeve Top

Wow! Here’s some sexy thermal leggings that are designed as a ski layer but you can wear them to Tesco! Your legs will feel really warm with these on and the stunning Swarovski crystal studded design at the top of the leg make them look sexy and fun. This range comes with an optional matching top and is available in sizes from small to large.

Right now the leggings are priced at £55 and you can buy online from .

S’NO Queen Sexy Thermal Long Johns

Here’s a real back to basics, affordable thermal item that will keep you warm and you can wear it until its worn out and buy another one as its just £7.99. Its a short sleeve top with round neck and a pretty bow in the middle of the neckline and it comes in sizes up to 22.

Camille Short Sleeved Round Neck Thermal T-Shirt

Made from Merino wool and lined long silk lingerie with cotton on the inside these fab tights will toast your legs so much you’ll want to spread Marmite on them! They come with a comfy stretch elastic waistband and the wool is soft not scratchy.

LeAnn Rimes Admits She Didn’t Wear long silk lingerie On ‘Chelsea Lately’

 

TMI! She had no long silk lingerie trouble sharing the fact that she stepped out sans panties with the world! Is she that desperate for attention? This is really taking it too far.LeAnn Rimes, 30, hit up Chelsea Handler s show, Chelsea Lately on June 5 to talk about her hubby, her lack of communication with his ex-wife, and some other, um, unmentionables. The country gal revealed she wasn’t wearing any underwear and that the staff had a hard time trying to secure her microphone due to her lack of undergarments. Is LeAnn not wearing underwear classy or trashy? Even more, should she have announced it on television? I guess it’s not just the pop stars we have to look out for, the country gals are joining in on the sans panties style.

LeAnn Rimes Without UnderwearIn a sexy black dress with zipper detailing on the neck and shoulders LeAnn looked hot to trot on Chelsea Lately. Her strappy black and neon heels only magnified her sex appeal and the singer was definitely looking good! Surprisingly though, no one was talking about LeAnn’s outfit, they were more interested in what she was wearing underneath it. Or really what she wasn’t wearing underneath it! LeAnn admitted that attaching her microphone for the interview was an issue because, « Let’s put it this way, there there was nothing to put on anywhere, » she said.

Celebs stepping out sans panties is nothing new, but from LeAnn Rimes we would’t have expected it. What do you think? Should LeAnn have announced her lack of undies on TV or should she have let it be her little secret?

 

More Celebrities Say long silk lingerie No To Underwear:Eva Longoria Wardrobe Malfunction: No Underwear At CannesGwyneth Paltrow Shows Off Bare Butt At lsquo;Iron Man 3prime; PremiereAnne Hathaway Ditches Underwear At Premiere mdash; MAJOR Wardrobe Malfunction

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Khloe Kardashian Lets Her Robe Open To Show Off Underwear Sexy Legs

Holy hotness, Khloe! long silk lingerie Her sisters may tend to steal the spotlight with sexy selfies, but Khloe proved she has game, too! The KUWTK’ star showed off her toned body in a revealing robe which brings sexy to a whole new level.Khloe Kardashian,30,works hard for her amazingly fit body and loves showing off her results! The beautiful KUWTKstar took to her Instagram to share one of her hottest pics yet while vacationing in Miami on March 31. She completely exposed her sexy and slim legs leaving little to the imagination!

Khloe Kardashian In Robe On Instagram Shows Off Underwear Sexy LegsKhloe just upped her sexiness big time! In her new pic, the reality star poses by a fancy staircase while donning an extraordinary robe. The robe not only is super low cut, but it also features a very high split, exposing her legs and nude underwear. Someone is obviously feeling very confident about her body!

Khloe is a workout fanatic, and she’ll often post pics of her hot workout bod on her Instagram but this is definitely one of her best looks yet! Khloe recently lost 10 pounds, and her trainerGunnar Petersonspilled all of her workout secrets, which you can see here.

We can imagine Khloe wants to look extra hot, too, now that she seems to be back on withFrench Montana,30! We bet he was all for her hot new look.

French Montana Khloe Kardashian Back On mdash; Pics Of Their Vacation In MiamiFrench and Khloe seem to be having the time of their lives while in Miami together! They partied at their friendDiddylsquo;s mansion on March 30, and they had theirhands all over each other, as seen in pics! The on-again/off-again couple were spotted clubbing, soaking up some rays on the beach and enjoying each other’s company.

Khloe still may have long silk lingerie feelings for her estranged husbandLamar Odom,but clearly, she’s having a ton of fun with French and flaunting her incredible body while doing so! Honestly, we haven’t seen her this happy in so long. Way to go, Khloe!

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